How To Get Started:

1. Choose the day to start your daily sale.
2. Pick one offer per day. Keep it simple, though. It’s easier to sell, and easier to buy.
3. Open your Countdown To Christmas design.
4. Edit the offer/daily deal. Save, Generate & Download PDF.
5. REPEAT Step #4 with each deal you plan to offer.
6. Print all of your saved offers or send them off to your printer.
7. Start SELLING!

Don’t forget to Be Social!  Facebook and Texting is a fantastic way to get the word out about your daily deals. 

This 8.5 X 11 poster will come in handy when you want to “dump the dogs”. It’s not intended to be used as a “SALE”, but just a quick and easy way to finally get rid of the not-so-hot stuff.

Be proactive in marking down your non-sellers. When it comes to the products that aren’t flying off the shelf, don’t wait until the season is over to get rid of them. You’ll take less of a loss if you do it while your salon is buzzing with tanners.

How To Use Last Chance Lotions:

- Edit the piece with your chosen discount. Our default is set to 50% Off, but you can edit this to anything what works for you.

- Save & Download the file. Be sure you’ve uploaded your logo into your profile so we can brand the poster for you.

- Take the file in to your local Kinko’s or print shop. Ask them for a glossy or Premium Paper full color print. It should only run you a $1 – $2. Now you’ve got a beautiful poster for your front counter or table that you’ve got your sale lotions displayed on.

Using silouhettes of the major tanning lotion manufacturers gives you flexibility to pull this out no matter what products you have in stock.

This theme can also be partnered at your front counter with “Love The Skin Your In” or “Buy 3 Tans, Get 1 Free”

Our booth was getting a lot of action, so maybe you didn’t get a chance to sign-up for the Show Deal

It couldn’t be a better time to dive right in to our website and start making some money. If you started with our Free Bronze Plan, which gives you 3 pieces to play, now you have an idea of what we’re all about. But right now, you can Upgrade to Gold before 10/26/11, and you’ll SAVE $30 for 30 days.

When you Upgrade to Gold before 10/26/11, it’s just $39 for 30 days. (You’ll see $69 on the pricing page, but we promise you’ll be charged $39 – it’s only for you tradeshow folks!) Beauty is, there’s no commitment.

With Taneezy, it’s a cinch!

• We have NO Minimum number of months
•  NO contracts.
• You can cancel anytime.
• Basically, we want you hanging around solely because you love us.

Log in to your account now, and upgrade to Gold for just $39 for 30 days. If you’re having any trouble, shoot us a quick email at hello@taneezy.com and we’d be happy to help you.

The Taneezy Team

The overall look and feel of Tan-Do is a fun and hip. He’s recently remodeled his salon and has incorporated a bright and beachy theme in all the tanning rooms and lobby, which played well with the campaign design he chose.

The Taneezy campaign included specific promotional pieces that Randy could quickly and easily implement in his salon to attract new clients. This one was a breeze for the staff to promote.

Refer-A-friend Promo Pieces:

• 8.5 x 11 Poster - Perfect to display at point-of-sale. The same poster was printed locally to place in each of his tanning rooms.
• 24 x 36 Poster – Randy placed the large poster in his sign holder to bring the campaign to life.
• 4 x 6 Rack Card – An easy way for his staff to introduce the new program to the clients. On every shift, his employees gave a card to clients as they arrived. A card was also left on each of the beds in the tanning rooms.

One important aspect of the campaign was the use of a rack card. This created a buy-in for each client, and something tangible the his staff could pass out to each client to remind them of the awesome opportunity to cash in on some free tans!

This fresh, fun campaign was promoted using Facebook and a series of emails to existing clients of Tan-Do.

Randy customize this design to incorporate a contest element, where Randy gave a special bonus gift to the single client that had the most referrals over a specific time period. It definitely created some urgency and stirred up some excitement.

The messaging in this campaign was concise and easy to understand. There was an immediate call to action, and a benefit to each existing client to refer their friends and family to Tan-Do before the offer expired.

Campaign Cost Analysis:

8.5×11 posters $10
large format posters $40
4×6 rack cards $50

Total Campaign Cost $100

Taneezy’s Refer-A-Friend campaign was extremely successful and exceeded Randy’s expectations by a large margin.

It’s a common misconception to think that branding is expensive. That’s the stuff of Coca-Cola and Starbucks, right? While it isn’t free, it just might surprise you how affordable it is to create a look and establish that awareness very quickly.

Sometimes you can actually spend more trying to create many of these pieces on your own or with a designer. Taneezy takes the design process right out of the equation. And that just makes sense. You could spend up to $100 per hour or more for a good quality designer.

Just be sure to keep your salon services and atmosphere up to par so that when people do see your logo or hear your business name they will have shiny, happy thoughts.

To showcase the redesigned tanning salon, the great equipment and her eager, friendly staff Chloé knew she needed to open up Salon Bronze with a bang. And what could be bigger than offering a free weekend of tanning?

“Overall, I could NOT be happier with our results. I knew it was going to be a crazy weekend, but my goodness. I didn’t expect it to be so successful!”

it will definitely catch the eye of current customers and passersby. I also want to go above and beyond my competition, and without a doubt, Taneezy helps me do that.” Chloé Lambe, Owner, Salon Bronze

“If I paid for a Taneezy subscription and only used it twice a year, it is still worth every dime! Professional work says so much more about you and your salon than a homemade flyer.  With all the material options there are for advertising, your customer will not forget to attend your event.”

To build up the buzz, Chloé knew she needed more than a few handmade signs and an ad in the local paper. Instead, armed with Taneezy design files, she headed to a local print shop and had large format posters and human directional signs made up, as well as smaller versions to place in each of the salon’s tanning rooms. A few weeks before the big day she began passing out the same message on 5×8 rack cards. The message across the board was clear, consistent and buzz worthy – it was a free tan weekend. 3 Day Event. No catch. To bring in the sunless crowd, she offered fantastic savings on single airbrush and Mystic Tans.

The result?

“People were rushing the doors to be the first ones in so we actually opened about 10 minutes early.  So from 9am -9pm there was not ONE minute that someone wasn’t waiting for a bed or Mystic. Saturday and Sunday were the exact same way!”

“We almost doubled our highest sales day everyday! And by the end of the weekend we doubled our rent! Two months rent in THREE days! SCORE! Extra money is nice! But the extra money our new customers will bring in over time…is priceless.”

Besides the increase in revenue, Salon Bronze welcomed over 180 brand new, first time clients, delivered over 250 Mystic Tans and had a frazzled, but happy, staff by the time the weekend ended. And the weekend’s after effects have lingered, thanks to both the quality of Salon Bronze’s offerings and its staff’s hard work as well as Chloé’s savvy efforts to keep in close contact with the community via a lively Facebook page and a great crop of special offers.

“I’ll Just Make It Myself.”

I have spent so many hours searching the web for ideas and designs or images to use when making my own tanning promotions. There were many late nights creating things in Word using nasty clipart and copied images from the web that were never intended for print. Looking back, it screamed amateur at best. What was I thinking? My salon’s image was at stake.

Freelancers

I tried more times than I can count to find freelance designers to create cards or menu’s or posters for me. Most of them stood me up, and the ones that were nice enough to show up, never got back to me or even started working on my projects.

And The Seed Was Planted

That’s when I thought, how awesome would it be if there was a company online, that I could jump in at my leisure and download promotions, specific to my industry. Not only that, but made it affordable and easily accessible..

A few years back, I met my now-partner in Taneezy, Daniel. We completely clicked and were on the same page when it came to design. I contracted him to work on one specific project. I thought for sure this would be like all my other attempts. Not only did he turn it around fast, but he understood my vision for it, and melted my mind with the final piece.

Three years later, we have worked on multiple events and what seems like hundreds of campaigns and tanning promotional pieces that have truly brought my salon to another level.

Which Brings Me To The Present

Daniel and I have spent the last three years devoted to making this dream of an online application, a reality. More importantly, we’ve tested a jillion pieces and campaigns in my salon with huge success. And now we’ve created Taneezy, for other salon owners, like me.

We’ve put countless hours into making Taneezy a place for you to have access to high quality tanning promotions that you can use now. You can access your Taneezy account at any time of day, without needing any special software or designs skills. We’ve become your designer, for one low monthly subscription rate.

You’ll be able to search, customize and download templates from our catalog without having to rely on anyone else to get it done. Feel like creating something at 1AM? Go ahead, it’s all yours.

Our Pledge To You

We pledge to constantly add new products, seasonal items, but most importantly, we have you in mind with everything we do. We want you to fall in love with Taneezy and what it can do for your salon. We’ve made it affordable and easy to use.

I guess I’ve rambled enough for one night, so I’ll sign off until next time. Thanks for tuning in. Leave us a comment, or “Like” Us on Facebook to keep informed on what’s going on around the Taneezy playground.

I have owned a salon for about 8 years now and I’ve always struggled with marketing. Actually, I love marketing. It wasn’t the act of marketing that I struggled with, but finding someone to bring my ideas to life. I have a passion for creating promotions and coming up with new ways to gain more clients and keep my existing client base engaged and coming back year-round. I just don’t have the talent to make those promotions look great.

I probably spent the first 5 years in business, either making my own promotions using a desktop publisher, or working with random “tanning specific” marketing companies. Well, at least they said they specialized in tanning. It was fine at first, but as I gained more industry knowledge and my desire to do more with my salon grew, I found these companies just couldn’t keep this marketing junkie satisfied.

Here are a few of the reasons those companies didn’t work for me:

Lack of Creativity in Design

I’d create a genious offer and pass it along for the marketing group to design a poster or mailer for me. I found the designs to be dated and most times pretty cheesy. And after looking at their other clients work, it all had the same vibe and feel.

“Branding”

At first this concept of creating a “brand” was great. But then I realized all it meant was that they created one design for my salon, and every time I wanted to create a promotion or ad, it looked identical and no thought went into creating the future pieces. If I wanted a new design, I felt nickel and dimed and made to feel like I was asking a lot.

The Waiting Game

After waiting a week or two, I’d finally get back the first version of a design, and it was just ok. I was never wow’d, so I thought, how is this going to wow my clients.

The Mercedes Effect

If you’ve ever owned, or know someone that owns a European car, you might have heard them say it’s their $500 or $1000 car. Everytime they take it to the shop, they spend $500 to $1000. Well, I felt this way with my marketing. Why was it that I had to spend a small fortune every time I wanted to create something new. Which for me meant, year-round. I never wanted to miss an opportunity to promote a product or up-sell a package.

I’m sure there are other reasons, but I think that’s a good start. I didn’t realize how hard it is to wrap 8 years into one little blog post.

Which brings me to the seedling that became Taneezy.

Kristin was extremely busy remodeling one of her existing salons, which left very little time to promote this fantastic new product. The plan was to draw attention to the new service through a successful in-house marketing strategy. With the use of in-room posters in addition to a card, her staff began to promote the benefits of the Quick Spray service with an offer too good to pass up. Her introductory offer of Buy 1, Get 1 Free got the attention of her clients – quick!

“No need to fuss with designers to match my vision.” says Kristin. If you like this design, you can grab it here and customize it to suit your salon.

She used her salon’s Facebook page to engage her clients and answer questions about the new service. And before she new it, the ball was rolling and there was a buzz in the air about the Quick Spray.

Kristin had this to say, “In the first week of using the Taneezy design, the interest in our newest service has boomed! The catchy imaging and sophisticated look coincide with my salons image perfectly and my clients are definitely responding. We will be using their services again!”

A few weeks after her promotion, the positive effects still linger and this is what Kristin wrote is a recent email. “The BOGO Quick Spray turned out great! We have more people doing our Quick Spray in Naperville than regular sprays and Champaign is doing very well also with the Quick Spray! It was a fabulous promotion!!”

When it comes to down the cost of a promotion like this, Kristin was able to pick up 1000 cards for under $50 and the small posters for the rooms set her back less than $10. A small price to pay to project a professional image for a service she’s sell for about $60 each.

1. Business Cards

I pack my bags and head off to the tanning convention, and it never fails, every year, I reach into my purse to pass along my business card and it’s not there. We always say it’s one of those things you’ll never forget – but you do. So here’s a gentle reminder to pack those cards now! Task your staff with reminding you on your way out the door before you head to the show.

2. Phone Charger

Not sure about you, but I always forget my phone charger. I admit, I practically sleep with my iPhone, but it just ain’t the same when it’s dead. Although your salon is in good hands, this is the exact time that we need to stay connected. Be sure you’re phone is at full charge so in case of an emergency, your employees can get a hold of you quickly.

3. A Notebook

Yes, a notebook. And a pencil! Well, it’s kind of cheesy, and maybe a little archaic, but you never know when you’ll get a burst of inspiration and need to jot down a brilliant idea to bring back to your tanning salon. iPad’s come in handy, too, though:)

4. Your Game Face

Bring it! Prepare your game plan! Make sure you tackle the exhibitor hall, the fabulous workshops and gain a heavy serving of inspiration.

Thank you for giving us the opportunity to meet and mingle with you at the Las Vegas Tanning Expo. Our new web application will be launched and ready for you to play. We’d love to hear your feedback and learn more about how we can help you with your salon marketing.

Come see me! I’ll be at Booth 18!

Danielle