So you’ve decided on a specific promotion or sale for your tanning salon. You’ve put together an attractive flyer to help your staff promote it. You’re off to a great start, but don’t stop there! Think about all the areas of your business that you can use to promote your products or service from your front counter and tanning rooms, to the lobby, emails, and even the parking lot.
Tanning salon marketing in March, April, May. These are the peak tanning months, but that doesn’t mean just sit back and wait for clients to spend money. I’m sure you’ve heard the phrase, “Make hay while the sun shines.” Well, the sun’s shinin’ and we’ve got work to do.
It really has nothing to do with buying ad space or sending out a mailer. In fact, it doesn’t even have to do with adding a new service or product. And not even hiring a new and improved sales staff.
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What percentage of your clients come from referrals? Tanning salon referral programs are an incredibly effective technique for creating a steady stream of prospects and new customers into your tanning salon.
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