So you’ve decided on a specific promotion or sale for your tanning salon. You’ve put together an attractive flyer to help your staff promote it. You’re off to a great start, but don’t stop there! Think about all the areas of your business that you can use to promote your products or service from your front counter and tanning rooms, to the lobby, emails, and even the parking lot.
Tanning salon marketing in March, April, May. These are the peak tanning months, but that doesn’t mean just sit back and wait for clients to spend money. I’m sure you’ve heard the phrase, “Make hay while the sun shines.” Well, the sun’s shinin’ and we’ve got work to do.
All you number crunchers out there – this one’s for you!
You first need to know the goal of your marketing piece, whether it is to generate new business for your salon or to create awareness. In these economic times, awareness sounds nice but it’s not too practical unless you’re doing it for free. (Which is actually doable, using many of the social networking tools available today.) The idea of paying for awareness these days just seems plain silly.
This type of tanning event can be created to get clients back into the salon that haven’t tanned in your salon for maybe 4 to 6 months. This is a simple way to let them know that you appreciate their business and would love to see them again. Spring is a time that many clients are thinking about where to bring their business.
John Ledford on Facebook: thanks for your help and time...
Taneezy on Facebook: Hey John, looks like these questions are pretty Urban Sun specific. W...
John Ledford on Facebook: how many people tan at an event more than your daily normal...
John Ledford on Facebook: also i notice that you have your $2 tan this weekend do you do radio f...
John Ledford on Facebook: i never got a response to the radio and $10 buck question would like ...
