Kristin Klinker, owner of BodiBronze in Naperville, Illinois had a simple goal – increase sales of her newest airbrush service, the Quick Spray.
Kristin was extremely busy remodeling one of her existing salons, which left very little time to promote this fantastic new product. The plan was to draw attention to the new service through a successful in-house marketing strategy. With the use of in-room posters in addition to a card, her staff began to promote the benefits of Continue reading →
If you took the time to read Tanning Event Tips – Part 1, here’s 2 more topics to cover to help you with your preparations. Preparing your staff is one of the most important tip, but operations will give you some pointers that sometime are left to the last minute or not thought of Continue reading →
Events are not exclusive to the tanning industry. Everything from car dealers to weight loss clinics have events. I’ve put together some simple, but often overlooked tanning event tips. The ideas here are just to help you think of all the different things you can do to prepare yourself, your staff and your salon to have a hugely successful event!
Check these out and leave us some comments with your thoughts and suggestions tips to add to Continue reading →
We can all use a little cheering squad, right? As a tanning salon owner, you don’t always have someone motivating you or pushing you when you need some inspiration. As I am working with a tanning salon owner, I found myself giving her a little pep talk. I wanted to jump on here today and share.
It’s important to make a big deal of each anniversary, even though a 2 or 4-year tanning salon anniversary may not seem that impressive. It shows your clients and the community that you’re in to win it and here to stay! Your tanning salon anniversary is the perfect opportunity to have a party! Here are some quick ideas to help you celebrate and promote your event with ease. Check out how Urban Sun used Taneezy designs to make their 8th Anniversary a huge success!
Now more than ever, it’s about keeping tanning customer loyalty high and going above and beyond their expectations. Show your clients through your in-house marketing that you care about them and appreciate their business. Think of ways to offer something your competitors don’t. In the end, put just as much effort into keeping your clients as you do capturing new ones.
The one place where you really shouldn’t cut any corners is with your tanning salon front windows. Inexpensive advertising for your tanning salon these days, comes in the form of Vinyl Window posters or displays. They might actually be the most important part of your tanning salon because they let the client know what they could find inside, plus set the tone and vibe of their initial visit, which you want to be an amazing one.
Hold a Grand Opening Celebration with a Cause
There are many different ways to add excitement to your tanning salon Grand Opening or Re-Opening. Think about incorporating a fund raising element or sponsorship. It’s a great way to get the support of the town, since a portion of anything you sell will go to that group.
John Ledford on Facebook: thanks for your help and time...
Taneezy on Facebook: Hey John, looks like these questions are pretty Urban Sun specific. W...
John Ledford on Facebook: how many people tan at an event more than your daily normal...
John Ledford on Facebook: also i notice that you have your $2 tan this weekend do you do radio f...
John Ledford on Facebook: i never got a response to the radio and $10 buck question would like ...
