Kristin Klinker, owner of BodiBronze in Naperville, Illinois had a simple goal – increase sales of her newest airbrush service, the Quick Spray.
Kristin was extremely busy remodeling one of her existing salons, which left very little time to promote this fantastic new product. The plan was to draw attention to the new service through a successful in-house marketing strategy. With the use of in-room posters in addition to a card, her staff began to promote the benefits of Continue reading →
Tanning salon marketing in March, April, May. These are the peak tanning months, but that doesn’t mean just sit back and wait for clients to spend money. I’m sure you’ve heard the phrase, “Make hay while the sun shines.” Well, the sun’s shinin’ and we’ve got work to do.
Now more than ever, it’s about keeping tanning customer loyalty high and going above and beyond their expectations. Show your clients through your in-house marketing that you care about them and appreciate their business. Think of ways to offer something your competitors don’t. In the end, put just as much effort into keeping your clients as you do capturing new ones.
This type of tanning event can be created to get clients back into the salon that haven’t tanned in your salon for maybe 4 to 6 months. This is a simple way to let them know that you appreciate their business and would love to see them again. Spring is a time that many clients are thinking about where to bring their business.
What percentage of your clients come from referrals? Tanning salon referral programs are an incredibly effective technique for creating a steady stream of prospects and new customers into your tanning salon.
Hold a Grand Opening Celebration with a Cause
There are many different ways to add excitement to your tanning salon Grand Opening or Re-Opening. Think about incorporating a fund raising element or sponsorship. It’s a great way to get the support of the town, since a portion of anything you sell will go to that group.
More than ever, as a tanning salon owner, you’ve got to be looking for ways to make the most of every tanning customer that walks through your doors. Today, I want to share a great tip for maximizing each client. It relates to tanning product bundles.
John Ledford on Facebook: thanks for your help and time...
Taneezy on Facebook: Hey John, looks like these questions are pretty Urban Sun specific. W...
John Ledford on Facebook: how many people tan at an event more than your daily normal...
John Ledford on Facebook: also i notice that you have your $2 tan this weekend do you do radio f...
John Ledford on Facebook: i never got a response to the radio and $10 buck question would like ...
