All you number crunchers out there – this one’s for you!
You first need to know the goal of your marketing piece, whether it is to generate new business for your salon or to create awareness. In these economic times, awareness sounds nice but it’s not too practical unless you’re doing it for free. (Which is actually doable, using many of the social networking tools available today.) The idea of paying for awareness these days just seems plain silly.
This type of tanning event can be created to get clients back into the salon that haven’t tanned in your salon for maybe 4 to 6 months. This is a simple way to let them know that you appreciate their business and would love to see them again. Spring is a time that many clients are thinking about where to bring their business.
Hold a Grand Opening Celebration with a Cause
There are many different ways to add excitement to your tanning salon Grand Opening or Re-Opening. Think about incorporating a fund raising element or sponsorship. It’s a great way to get the support of the town, since a portion of anything you sell will go to that group.
John Ledford on Facebook: thanks for your help and time...
Taneezy on Facebook: Hey John, looks like these questions are pretty Urban Sun specific. W...
John Ledford on Facebook: how many people tan at an event more than your daily normal...
John Ledford on Facebook: also i notice that you have your $2 tan this weekend do you do radio f...
John Ledford on Facebook: i never got a response to the radio and $10 buck question would like ...
