So you’ve decided on a specific promotion or sale for your tanning salon. You’ve put together an attractive flyer to help your staff promote it. You’re off to a great start, but don’t stop there! Think about all the areas of your business that you can use to promote your products or service from your front counter and tanning rooms, to the lobby, emails, and even the parking lot.
Tanning salon marketing in March, April, May. These are the peak tanning months, but that doesn’t mean just sit back and wait for clients to spend money. I’m sure you’ve heard the phrase, “Make hay while the sun shines.” Well, the sun’s shinin’ and we’ve got work to do.
It really has nothing to do with buying ad space or sending out a mailer. In fact, it doesn’t even have to do with adding a new service or product. And not even hiring a new and improved sales staff.
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This type of tanning event can be created to get clients back into the salon that haven’t tanned in your salon for maybe 4 to 6 months. This is a simple way to let them know that you appreciate their business and would love to see them again. Spring is a time that many clients are thinking about where to bring their business.
Hold a Grand Opening Celebration with a Cause
There are many different ways to add excitement to your tanning salon Grand Opening or Re-Opening. Think about incorporating a fund raising element or sponsorship. It’s a great way to get the support of the town, since a portion of anything you sell will go to that group.
More than ever, as a tanning salon owner, you’ve got to be looking for ways to make the most of every tanning customer that walks through your doors. Today, I want to share a great tip for maximizing each client. It relates to tanning product bundles.
John Ledford on Facebook: thanks for your help and time...
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